Our mission is a simple one: to offer our clients the chance to connect with their audience in the most genuine way possible.

 

Whatever your goals, at some point, you need the power of authentic contact. Insight gathered from meetings with real people in real situations. The kind of valuable understanding only achievable through empathy.

This is what we do best.

Our view

 The last few years have transformed our world in the most profound ways, many of which we have surely started to acknowledge. But it has also changed things in ways that are less easily expressed and understood - distorting things that seemed simple and settled. It has affirmed plain uncomfortable truths about our customers. 

 

Authentic Contact with audiences is more critical than ever; not only to explore how attitudes, beliefs, behaviours and priorities have been dramtically reshaped, but to help conceive the long-term implications for your business. 

What we do

We put the questions you really need answered to the people best placed to answer them - whether that’s in specially convened groups online, collaborative workshops or interviews in people’s homes. 

 

By providing an inspiring window into your target audience, whether B2C or B2B, we deliver informed opinion and strategic direction to help you to achieve your marketing goals and grow your business. 

Qualitative research consultancy wavelength focus groups Authentic Contact Diagram

How we can help

We design research for any question, decision or strategy that needs to be made in the development of a brand, product or service.

Audience Understanding

Value Proposition Design

New Product Development

Brand Evaluation and Positioning

Communications Development

Design & Creative Development

Why partner with us

There are many reasons to work with us, and we'd be delighted to talk you through them. They all amount to the level of quality, commitment and cost-efficiencies that we can offer as an independent consultancy.

 

But what we pride ourselves on, is the fact that we're prepared to walk through walls for our clients. This is our business after all. We’re not working for anyone else. It’s a ‘no brainer’.

Who we are

Wavelength research consultancy brings together market research and branding professionals for projects of almost any specialism or scale. With backgrounds in marketing, advertising, brand strategy and visual arts, our team are based in London, with partners dispersed throughout the UK and Europe with capability for projects across the world.

Wavelength was created by Tom O’Dwyer, a qualitative researcher and brand strategist who believes that genuine research approaches can achieve far more insightful outcomes. 

Our experience

We have worked with brands as diverse as their audiences. Across aviation, banking, technology, luxury, automotive, energy, FMCG, media and telecommunications, we have helped connect brands with their audiences in the UK and throughout the world.

Qualitative research consultancy wavelength focus groups Etihad Airways
Qualitative research consultancy wavelength focus groups VISA
Qualitative research consultancy wavelength focus groups Microsoft
Qualitative research consultancy wavelength focus groups Harrods
Qualitative research consultancy wavelength focus groups Skoda
Qualitative research consultancy wavelength focus groups EDF
Qualitative research consultancy wavelength focus groups Gillette
Qualitative research consultancy wavelength focus groups Lebara
Qualitative research consultancy wavelength focus groups Airbus
Qualitative research consultancy wavelength focus groups HSBC
Qualitative research consultancy wavelength focus groups Samsung
Qualitative research consultancy wavelength focus groups Perrier Jouet
Qualitative research consultancy wavelength focus groups Porsche
Qualitative research consultancy wavelength focus groups BP
Qualitative research consultancy wavelength focus groups Kraft
Qualitative research consultancy wavelength focus groups Vodafone
 

Contact us

Get in touch to hear how Authentic Contact can inspire your next challenge

+44 (0) 7487 708595

hello@wavelengthconsultancy.com

wavelength

© Wavelength Market Research Consultancy Ltd.

UK Company Number: 11717499